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Video wall and sound system for Arsenal FC

27 December 2012
by Phil Haldane , under Installations | Product Consultancy


We are proud to have been part of the team behind the recently opened Arsenal Football Club shop at London’s Brent Cross Shopping Centre. To provide a high-tech marketing centerpiece for the prestigious store, we designed and installed a series of video display walls and an integrated sound system.

“A massive thank you for your hard work, expertise and energy in helping us bring our new store concept to life,” said Nick Peel, the Retail Director at Arsenal FC, in a message to our team. “Your company produced a quality finish, and we particularly relished the great service you provided.”

The 19 large screens we installed allow customers to watch and engage with a wide variety of exciting digital content, including signage and video. The state-of-the-art sound system, which features 12 Apart Mask6 loudspeakers and three Apart Sub 2201 bass units, ensures that the audio in the shop has just as much impact as the video. The complete system was developed by our instillation experts after close consultation with the club and its marketing consultants.

“We were asked to provide a stunning, high-impact scheme to draw customers into the store and effectively communicate the client’s brand image,” explains Jock Wallace, Head of our Installation Team. “We provided an innovative and striking solution that, we believe, exceeded the client’s remit, yet was achievable within the project’s budget. The success of the project highlights our nation-wide reach and shows that we can deliver a pristine installation to a high-profile client.”

To create the system we used 19 commercial display panels arranged as a 3x3 video wall, two 2x2 portrait walls, and two 1x1 portrait displays. Our team integrated the new displays with a OneLan Digital Signage System and the client’s IT system to allow remote updating and control.

Key challenges on the job included liaising and co-coordinating with multiple trades and agencies who were all on-site together during the shop’s fit out period.  Time was also tight as the project schedule only allowed a short turnaround, with the press/opening day taking place immediately after completion.

The Arsenal FC store, which is located in a traditional heartland of Arsenal support, is situated in a prime position on the upper mall of the Brent Cross Shopping Centre. It stocks the Club’s replica home kit for 2012/13, as well as a range of Arsenal training and leisure wear and traditional merchandise.