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Irnbru

CASE STUDY

Fiery Irn Bru

We provided an explosive finale to the launch of the latest product from Scottish drinks company AG Barr, when we provided a spectacular pyrotechnic display for the unveiling of Fiery Irn-Bru.

Project Details
 
Completion: 19th Sept 2011
Location: George Square, Glasgow
Client: Saville AV / Irn Bru
Kit List

The equipment and systems that we use to create the required effects included:
  • 2 Le Maitre Chameleon
  • 1 Desk Controller
  • 10 Le Maitre 15x15 Stage Gerb
  •  Pyro Control System
The project brief was to provide reveal effects for the press launch of Fiery Irn Bru in George Square, Glasgow. Fiery Irn-Bru is a limited edition soft drink from AG Barr.

The launch event featured former AG Barr chairman, Robin Barr, pulling the first ever bottle of the new drink out of a giant furnace. As the drink was held up to the cheers of the crowd, our team of pyrotechnic experts unleashed columns of fire and fountains of sparks behind him.

The project highlights our wealth of experience in the field of pyrotechnics and flame-based effects for all types of events and occasions.


What we did
The main practical steps involved in the project were:
 
  • Liaising with the client about the event.
  • Conceptualising, designing and creating the required effects.
  • Conducting a preliminary risk assessment of the location.
  • Coordinating with the other parties involved in the reveal.
  • Attendance on-site.
  • Launching the effects as part of a choreographed reveal sequence.
  • Striking our equipment and helping with site clear-up.

How the effects were created
Our specialist pyrotechnics team used Le Maitre Chameleon Units to create fireball effects. They also employed Le Maitre Stage Gerbs to create a backdrop of sparks behind the area where the product was revealed.  A desk controller and pyro control system, manned by our technicians, was used to set the effects off in sequence.


Key challenges
The project involved a number of challenges as the pyrotechnics had to be launched in a public place. To ensure that the project was carried out safely and in line with all relevant regulations, we started by liaising with the client to get a full understanding of their needs; we then reviewed the suitability of the location and carried out a risk assessment. All subsequent work was carried out in line with the findings of this assessment.


Feedback
The company co-ordinating the whole project, Saville Edinburgh, was very pleased with our input - both in the run-up to the event and at the launch itself.




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