We help Launch Daffodil appeal by turning Edinburgh Landmarks Yellow
In March, we turned two of Edinburgh’s most famous landmarks yellow to help one of Britain’s leading charities launch its most important annual fund-raising campaign.
To publicize the launch of Marie Curie Cancer Care’s 2011 Great Daffodil Appeal, our Events Team lit the columns of the National Monument on Calton Hill and Queen Victoria’s statue on the Royal Scottish Academy at the foot of the Mound. The assignment used ROBE CitySkape 48’s and highlighted our expertise at this kind of work, gained on projects such as Edinburgh’s Hogmanay celebrations.
The Marie Curie illuminations generated a lot of publicity for its appeal, including a photograph in The Scotsman newspaper captioned "Golden fun: Monument lit up for charity launch."
"Black Light have been extremely supportive in lending us their time and expertise to help light up Edinburgh in yellow for the launch of Marie Curie’s Great Daffodil Appeal," says Harry Hussain, Associate Director, Weber Shandwick Scotland who were in charge of the publicity drive for the Appeal. "They did a fantastic job illuminating the National Monument on Calton Hill and the National Gallery on the Mound, both of which helped to generate coverage for the Charity’s Appeal and, more importantly, raise awareness amongst the public."
The Edinburgh illuminations were a key part of a national ‘switch on’ for Marie Curie. This saw the illumination of iconic landmarks throughout the country: From Portsmouth’s Spinnaker Tower to Scotland’s Inverness Castle, famous places across the UK got the yellow treatment.
"We got involved in the event because we have worked with Marie Curie in the past and they asked us if we’d support them by creating something that would generate a lot of PR," says our Head of Hire & Events, Stephen Reid. "We were happy to help as we are committed to supporting the charity sector and, with our expertise lighting buildings, bathing some of the capital’s landmarks in yellow seemed the perfect thing to do."
According to Marie Curie Cancer Care, each March the Great Daffodil Appeal helps raise awareness about the work of Marie Curie Nurses. It also raises vital funds so that the charity can continue providing free care to people with terminal cancer and other illnesses.